True Partnerships
We view our clients—90% of whom come from referrals—as true, invaluable partners. C&R sustains our winning, long-term relationships by taking on a considered, thoughtful approach to selecting and building partnerships.
Our Clients
Our Clients
Our Clients
Our Clients
Our Clients
Travel
Real Estate
Golf
Case Studies
Costa Palmas
From Pre-Sales to Grand Opening, Putting a New Destination on the Global Map
C&R was tapped to put the destination of the East Cape, Los Cabos on the map with this new master-planned community, home to the only Four Seasons with a private marina and Aman’s first Mexico property, Amanvari.
We kicked off the campaign with a VIP breakfast at Four Seasons Beverly Hills with the top 20 top LA media in attendance, including Robb Report, C Magazine, Modern Luxury, Condé Nast Traveler, Luxury Magazine, and Los Angeles Confidential – all of which covered the opening of the project. In our second year, we secured the East Cape in the coveted annual list of “52 Places to Go” from The New York Times.
Most recently, we met with top New York media to share the development’s next chapter: the Marina Village, home to Mozza Baja and Casa Blake residences. We announced Mozza Baja, Nancy Silverton’s first Mexico-based project, with an exclusive in The Hollywood Reporter, coverage from The New York Times “The Cut,” and more.
Having worked with Costa Palmas since 2015, we have executed countless awareness tactics, from press trips and one-off media and influencer/celebrity visits to media tours, partnership campaigns and more.
To date, the project has sold over $1.5 billion in real estate. Four Seasons Los Cabos posts record-breaking occupancy numbers, and Amanvari is set to open in 2024. We also expanded our support of the development with a custom magazine published by C&R Content.
Case Studies
Tributary
Destination Feature in The Wall Street Journal
C&R was brought on by Tributary in 2019 to tell the story of the Teton Valley destination and the real estate offerings, amenities, and lifestyle at Tributary. Over the past five years, we have reached top outlets including Forbes, Mansion Global, The Week, and more. The Wall Street Journal feature remained a key campaign goal.
In fall 2022 during the lead up to ski season, we connected with Nancy Keates, real estate reporter at The Wall Street Journal, highlighting Teton Valley as a “smarter buy” choice than other well-known ski destinations, tied to an upcoming expansion at nearby Grand Targhee Ski Resort. In summer 2023, we arranged for Keates to visit and speak with the developers and homeowners firsthand.
In fall 2023, Nancy published a feature article on Driggs as the next big ski destination in The Wall Street Journal, which appeared on the front cover of the Friday Real Estate section in print and online. It also ran as the lead article in the weekly real estate newsletter and sent via push notification to subscribers’ smartphones, before being picked up by Mansion Global and Business Insider.
Within the first week of the article being published, Tributary received 179 new sales leads, compared to 24 the week prior. The day after it ran, website traffic showed that people were searching for Tributary at a high rate – website sessions increased from a daily average of 400 to over 1,000, with a significant increase in both new and returning visitors. Engagement time increased by over 40 seconds and the bounce rate decreased by 30 percent.
Case Studies
Panther National
C&R was hired in January 2022 to lead a strategic campaign for Panther National’s grand opening campaign, which began with a groundbreaking in February 2022. The goal was to generate high-visibility, exclusive media placements to announce the development in top tier national outlets, speaking to the vision of Panther National as both a premiere, private golf club and innovative, luxury estate community. C&R secured impactful, national press exclusives with both GOLF Magazine and CNBC to drive initial buzz and excitement, resulting in 240 qualified reservations for custom estate homes and home sites prior to the release of the first sales phase.
Beyond groundbreaking, C&R works closely with Panther National with to showcase the project’s continued momentum and drive third party credibility for the development. C&R has generated ongoing buyer interest and continues to instill confidence in owners and prospects alike. Tactics included announcing timely milestones, such as sales successes and new executive hires; tapping into the development’s notable names, including Justin Thomas, Jack Nicklaus, Mike Collins, and Dominik Senn; developing story angles highlighting the first-time collaboration between Thomas and Nicklaus; celebrating Max Strang’s award-winning sustainably driven architecture, and more. Over the course of 18 months, Panther National has sold more than $270 million in estate homes and custom home sites.
Throughout the partnership, C&R has secured targeted coverage for Panther National in outlets such as Barron’s Penta, Robb Report, Golf Digest, Golfweek, LINKS Magazine, and Golf Pass, in addition to high impact local and regional coverage with outlets including Palm Beach Post, Modern Luxury Palm Beach, South Florida Business Journal, and South Florida Business and Wealth.
Case Studies
Park Hyatt Aviara
Multi-Million Dollar Phased Renovation and Reopening
C&R has been the agency of record for the five-star Southern California jewel for more than five years. In 2021, the resort celebrated a grand reopening following not only the pandemic but a $50 million transformation. Executing a layered approach, our campaign pre-opening tactics included desksides with top editors and a sneak peek event for key local media, building buzz and anticipation for the future reveal.
When it came time to introduce the property—and the new, high-profile restaurant led by celebrity chef Richard Blais—we hosted a grand opening event with 15 media and influencers. To enhance third-party credibility, we also placed an emphasis on key industry awards, gaining the attention of editors from Condé Nast Traveler, Departures, and Sunset.
Since re-opening in January 2021, we have secured more than 1.3 billion impressions and $1.5 million in ad value equivalent. As we head into our third-year post-opening, we continue to secure A-list media coverage and maintain relevancy for the coastal Carlsbad retreat with the announcement of the final phase of the renovation, a new Miraval Life in Balance Spa, which debuted summer 2023. Our PR campaign has won several acclaimed industry awards, including an HSMAI Adrian Award and PRSA Los Angeles Prism Award.
Case Studies
Influencer Relations
Mayakoba
A nine-year agency partner, Mayakoba tasked C&R with securing visits for social media influencers and sigital content creators within a six-week timeframe in order to secure immediate coverage, drive quarterly bookings, and increase Mayakoba’s social media following. We invited and hosted targeted travel and lifestyle influencers and bloggers, introduced them to the on-site programming that makes the Riviera Maya destination so unique. In the short campaign, we hosted 13 qualified media, resulting in 14 blog posts, 89 Instagram posts, and more than 198,000 social likes and 3,070 comments. Mayakoba’s Instagram account increased by 144,200 followers within the six-week timeframe.
Punta Mita
Looking to draw a following from the U.S., C&R worked with Punta Mita to bring in a targeted group of travel and lifestyle influencers that tap into their key fly markets. We first identified relevant partners in each of our markets from Los Angeles to Dallas—pre-vetting for engagement, audience and follower count—and brought them out to Punta Mita to experience all the coveted destination had to offer. Resulting content touched on the Punta Mita lifestyle from the gourmet culinary and ocean adventures to luxurious beach clubs and real estate offerings. We hosted six influencers over the course of the campaign, who each delivered a diverse set of coverage ranging from static posts and reels to blog posts and story highlights—all reaching an engaged audience of over 600,000.
Case Studies
Strategic Partnerships + Brand Integrations
Beyond traditional media relations, C&R brokers strategic partnerships to further align our clients with like-minded brands, exposing them to target audiences in impactful ways. These collaborations elevate offerings and on-property programming, differentiating our clients from competitors and solidifying them as trend setters to drive coverage locally, regionally and nationally.
Robb Report: We created an opportunity for RR1 members (an exclusive community of a select group of individuals who are able to enjoy unique access to luxury through Signature Events and experiences) to experience the island of Caye Chapel in order to help funnel sales prospects to the destination.
CAA: We arranged partnerships with Costa Baja and Kukui’ula to execute a VIP influencer program with the top 30 agents at CAA, resulting in a home sale, increased qualified leads, and repeat hotel guests.
Casa Dragones: We hosted an event at the Mexico-themed Cirque du Soleil show, LUZIA, in partnership with the high-end tequila brand to introduce Montage Los Cabos to LA media ahead of its opening.
TasteMade: As one of our client’s wish list outlets, we successfully negotiated an earned media placement online and social—at no cost to the client—showcasing the destination’s epicurean experiences, which resulted in 30k+ impressions.
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