C&R is one of the only agencies in the U.S. with a proven track record specifically in the luxury resort, branded and urban real estate categories. Through targeted placements and strategic partnerships, we successfully establish industry credibility, build excitement and ultimately, drive leads and sales. At the end of the day, we’re invested in our clients’ success – and our results-driven approach reflects that.
At C&R, we take ROI seriously. Our objective in working with you is to secure targeted coverage that creates qualified interest and drives leads to your website, creating opportunities for your sales team and helping speed up the sales cycle. Aside from press placements, we also provide added-value that impacts your bottom line with strategic partnerships (including entertainment agencies, brokers and destinations) as well as social media programs. Our integrated campaigns address every milestone in the project from inception to completion – including ground breaking, construction and launch – to ensure we’re generating leads throughout the process.
C&R understands luxury real estate and all of the complexities inherent to the buying process, including both emotional and rational sales drivers. We take on a 360-degree view of real estate marketing to develop compelling stories that speak to a property’s unique attributes as well as consumer desires. Whether it’s location, architecture, amenities or sustainability, we know how to package stories that resonate with the right audiences at the right time.
In real estate, it’s critical to deploy messaging quickly and launch in a timely manner. As a boutique agency without several layers, we can create buzz and secure A-list results within a fraction of the time. We understand the importance of starting off strong and we hit the ground running with minimal ramp up – saving you time and money.
Our firm has the expertise needed to connect clients worldwide with effective, brand-tailored media strategies. We execute successful programs that build relationships and deliver results.
C&R Worked with Developer to Sell-Out Phase I
C&R was charged with helping to sell-out Phase I of the Chileno Bay Residences in July 2015. The goal was to build a 12-month strategy that would create momentum with media influencers and also align the project with a top broker in the LA market. C&R developed a series of creative angles and launched the campaign with a cover story on the “Rebirth of Cabo” in The Wall Street Journal’s MANSION section. We also had coverage appear in Modern Luxury, Robb Report, C Magazine, Departures and The New York Times, positioning Chileno Bay as the premiere project in the midst of a building boom in Cabo. C&R executed an LA media tour with the developer and arranged meetings with top brokerages (The Agency, Douglas Elliman and Hilton & Hyland). These meetings resulted in a partnership with Hilton & Hyland, and a sale to one of their clients. Fast forward 12 months, the development sold out of Phase 1 and fast-tracked Phase II construction and sales. Shortly after the property’s opening, C&R also secured a spot for Chileno Bay Resort & Residences in Robb Report’s coveted “Best of the Best” issue, further cementing the property’s reputation as a top destination in the Cabo area. As a result of Phase I’s success, C&R was retained to launch and promote Phase II of the development project.
4 Year PR Partner; Sold Over $600 Million During Partnership
C&R was asked to leverage a record property sale involving Bitcoin as a way to engage with the high-tech audience. The goal was to capitalize on current hype around the digital currency both with national media and within the tech-centric market of Silicon Valley/San Francisco. The targeted campaign resulted in an exclusive with The Wall Street Journal, and coverage in the client’s key target outlets, including the San Francisco Chronicle and San Jose Mercury News. C&R continued to leverage the tech connection at Martis Camp, securing placements in CNBC “Power Lunch,” Forbes, Barrons, Financial Times, Robb Report, Modern Luxury, CA Home + Design, Mountain Living, SF Gate, Travel + Leisure, and more.
C&R was brought on board in November 2016 to assist with the launch of residential sales for the resort, which opened October 2016. To garner media interest and ultimately drive queries for the residences, C&R began an immediate, targeted media campaign focusing on luxury and key market media. We also hosted a curated press trip in December 2016 and executed a New York media tour in April 2017. In the first several months of our partnership, C&R secured targeted A-list coverage for the resort and residences including Robb Report’s coveted 2017 Best of the Best awards, Elite Traveler’s Top 101 Suites and the Departure’s 100 issue.
2901 Ocean Park Boulevard, #217
Santa Monica, CA 90405
T. 310.664.8844
135 Madison Avenue, 8th floor
New York, NY 10016
T. 646.897.1965
