Pendry Residences Park City
C&R was hired to generate high-visibility media placements that speak to the Pendry Residences Park City vision, experience, residential offerings and amenities to build prospective buyer awareness. Through various tactics such as individual editor experiences, targeted media mailers, and strategic media relations outreach with story angles highlighting elements such as modern mountain design, the revitalization of the Canyons Village destination, Pendry brand growth and service, and so much more, C&R has built a steady stream of third-party endorsements.
Now nearly a three-year partner, C&R has strategically announced and assisted both the developer, Columbus Pacific, and the brand, Pendry, through the project’s various milestones and events. From the development announcement exclusive and event, to the launch of residential reservations and later sales, groundbreaking, reservation updates, construction updates and sales success, C&R has secured notable coverage throughout the development’s lifecycle. To date, Pendry Residences Park City has reached over $160 million in sales, selling nearly three quarters of the residences, in the first year of sales and surpassing the half-sold mark during 2020’s challenging times. The project also managed to get a record-breaking sale for Canyons Village.
Throughout our partnership, C&R has secured targeted A-list coverage for the residences in outlets such as Forbes Online, Robb Report, The Wall Street Journal, Mansion Global Online, Modern Luxury Interiors, Luxe Interiors + Design, Sunset, GlobeSt Online, local targets such as Utah Business and The Park Record, as well as recognition in many key regional market outlets such as Modern Luxury Orange County, Beverly Hills Courier, and several San Francisco Chronicle features that resulted in direct sales leads.