C&R is one of the only agencies in the U.S. with a proven track record specifically in the luxury resort, branded and urban real estate categories. Through targeted placements and strategic partnerships, we successfully establish industry credibility, build excitement and ultimately, drive leads and sales. At the end of the day, we’re invested in our clients’ success – and our results-driven approach reflects that.
At C&R, we take ROI seriously. Our objective in working with you is to secure targeted coverage that creates qualified interest and drives leads to your website, creating opportunities for your sales team and helping speed up the sales cycle. Aside from press placements, we also provide added-value that impacts your bottom line with strategic partnerships (including entertainment agencies, brokers and destinations) as well as social media programs. Our integrated campaigns address every milestone in the project from inception to completion – including ground breaking, construction and launch – to ensure we’re generating leads throughout the process.
C&R understands luxury real estate and all of the complexities inherent to the buying process, including both emotional and rational sales drivers. We take on a 360-degree view of real estate marketing to develop compelling stories that speak to a property’s unique attributes as well as consumer desires. Whether it’s location, architecture, amenities or sustainability, we know how to package stories that resonate with the right audiences at the right time.
In real estate, it’s critical to deploy messaging quickly and launch in a timely manner. As a boutique agency without several layers, we can create buzz and secure A-list results within a fraction of the time. We understand the importance of starting off strong and we hit the ground running with minimal ramp up – saving you time and money.
Our firm has the expertise needed to connect clients worldwide with effective, brand-tailored media strategies. We execute successful programs that build relationships and deliver results.
C&R was brought on board by Quivira in August of 2019 with the goal of building awareness for the master-planned resort and real estate development in Los Cabos. Our primary objective was to assist in generating buzz and driving sales leads for the community’s newest full-ownership offering, Old Lighthouse Club.
In addition to a targeted media campaign focusing on luxury and key market media, C&R also brokered a strategic partnership between the Quivira sales team, IMI Living, and top residential real estate firm, COMPASS.
In November, we hosted intimate receptions in Los Angeles and San Diego, the two primary markets for Quivira. COMPASS invited their top 30 brokers in both locations to learn more about the Old Lighthouse Club offering, encouraging their agents to push the news out to their clients to drive sales leads. Additionally, C&R assisted COMPASS in creating an Old Lighthouse Club-specific portal, providing agents with a seamless way to share information and assets with their clients.
By tapping into COMPASS’ top agent’s client base, this partnership succeeded in exposing Quivira Los Cabos and Old Lighthouse Club to potential buyers in target markets they would not have otherwise had access to.
C&R was brought on board by Hualālai Resort to tell the larger “Gold Coast” destination story, focusing on the incredible real estate offerings while also showcasing the overall lifestyle and array of five-star amenities within the community.
Over the past three years, C&R has worked to tell Hualālai’s unique story through promoting individual real estate listings, key on-property personalities and the overall connection to the Hawaiian culture.
Coverage highlights include a front page Wall Street Journal MANSION story touting “homes that make waves,” as well as features in A-list outlets including Bloomberg Pursuits, Financial Times, Golfweek, LUXURY Magazine, Robb Report, The Sunday Times, The Week, Private Air Luxury Homes, Elite Traveler, Forbes and more.
C&R was brought on board in April 2018 to assist with the launch of residential sales for Four Seasons Caye Chapel. Prior to our engagement, there was minimal media attention surrounding the private island development. We were charged with garnering immediate awareness for the project, in order to create a series of third-party endorsements that could be used in marketing efforts.
To garner media interest in the destination of Belize, and ultimately drive queries for the residences, C&R began a targeted campaign focusing on luxury and key-market media. Additionally, our team leveraged four existing “glamping” tents on-island, which allowed us to host select top-tier media, providing them with the opportunity to experience the island before the residences are built.
In the first several months of our partnership, C&R secured targeted A-list coverage for the project in outlets including Robb Report, The Wall Street Journal MANSION and Financial Times. We also confirmed and coordinated key media visits to the island for journalists including Richard Bradley (Worth Magazine), Paul Rubio (Modern Luxury, Ocean Home, etc.) and Jackie Caradonio (Robb Report).
