Today’s travelers want indelible experiences. They demand authenticity and seek fulfillment and inspiration wherever they go. We tap into these needs by simply treating travel differently—conceptualizing the experience from beginning to end, creating targeted points of distinction and promoting each client through key verticals and niches.
C&R knows what it takes to promote a successful launch or renovation and we understand the importance of disseminating the right message from the onset. We generate big buzz from the beginning, and just as critically, we keep the momentum going. Plus, for hotels looking to breathe new life into an existing brand, we deploy tailored strategies using creative angles and trend development to continue to get your property in front of the eyes that matter most.
With 3+ decades of experience in premium travel and hospitality, we have a pulse on the industry – and our contacts prove it. Knowing the top media and key social influencers, C&R consistently secures A-list results based on the strong relationships we have cultivated.
When booking a hotel stay, consumers look to certain types of experiences, from the invigorating and interesting to the relaxed and romantic. Buoyed by an increased focus on food, wellness and culture across travel media, hotel amenities including restaurants, bars and spas undoubtedly contribute to a property’s overall success. With that in mind, C&R employs a targeted approach to reaching the entirety of a brand’s audience. Our media relationships encompass multiple verticals and channels, ultimately leading to prime placement in the bridal, culinary and wellness categories.
Our firm has the expertise needed to connect clients worldwide with effective, brand-tailored media strategies. We execute successful programs that build relationships and deliver results.
C&R was brought on board in January 2018 to launch Montage Los Cabos, which opened its doors in May 2018 as the first international resort for the Orange County-based luxury hotel, resort and residence.
In the months leading to the hotel’s opening, C&R ideated and executed a unique LA market media event to begin conversations with and excite the resort’s top regional market media. In addition, C&R garnered significant pre-opening regional and national buzz, as well as secured a strategic exclusive with Condé Nast Traveler. Upon opening, a crucial component of the campaign was to target the nation’s top luxury travel editors for individual specially curated media visits to experience the resort firsthand – comprised of a fully hosted three-day itinerary (inclusive of culinary, spa and leisure activities) and roundtrip airfare. In addition to targeted media pitching, C&R secured coverage in top outlets such as: The New York Times, Travel + Leisure, Departures, Town & Country, Delta’s Sky Magazine, Financial Times’ How To Spend It, Forbes, Robb Report, Virtuoso and many more.
In the first three months post opening, roughly 20 top national editors visited Montage Los Cabos – resulting in feature coverage and a strong pipeline of commitments for the remainder of 2018 and well into 2019. Additionally, C&R secured the resort on the T+L It List, CNT Hot List, AFAR Stay List, Celebrating Living Platinum List, Organic Spa Wellness Awards, and Virtuoso’s Best of the Best.
Beyond traditional media relations, C&R has brokered countless strategic partnerships on behalf of our clients, further aligning properties with like-minded brands and exposing them to target audiences in impactful ways. By identifying and collaborating with new partners, we’ve elevated in-room offerings, resort programming, and on property events, further differentiating our clients from their comp set.
In the past, C&R has established partnerships with lifestyle brands including Casa Dragones, Equinox, goop, Le Crueset, Lululemon, Moët Hennessey, PXG, Trina Turk, Zadig & Voltaire and more. In addition to increased awareness, these brand partnerships also resulted in coverage locally, regionally and nationally.
A nine-year partner, C&R was charged with securing media visits for social media influencers and online content writers within a six-week timeframe in order to secure immediate coverage, drive Q1 bookings and increase Mayakoba’s social media following. The C&R team invited and hosted targeted bloggers, social media influencers and key print writers and introduced them to the on-site programming that makes the Riviera Maya destination so unique in exchange for blog and social media coverage. In six weeks C&R hosted 13 qualified media, which resulted in 14 blog posts, 89 Instagram posts and more than 198,000 social likes and 3,070 comments. Mayakoba’s Instagram account also increased by 144,200 followers in six weeks.
A landmark property since opening in 1928, the Beverly Wilshire, A Four Seasons Hotel brought a touch of the “great outdoors” to its Veranda Suite terrace with the first urban glamping experience available in Los Angeles. Leading into the hotel’s 90th anniversary, the glamping offered guests a new, experiential avenue to rediscover the property.
C&R was tasked with launching the new suite to generate awareness and revenue. We secured an exclusive with Forbes to run a first-look of the suite. A week later, the team hosted the annual Four Seasons Media Connect on the rooftop, introducing the experience to 25+ top media. Shortly thereafter, we secured a broadcast exclusive with AP World News. The six-minute segment was shared with 250+ networks worldwide.
Additional coverage includes: The Wall Street Journal, Travel + Leisure, Food & Wine, The Los Angeles Times, Robb Report, The Hollywood Reporter, Modern Luxury, and more, resulting in over 200 million media impressions.
Due to its success, the glamping experience has been extended indefinitely. To date, the suite has generated over half a million dollars in revenue.
C&R was charged with introducing Hawaii’s first new luxury resort in more than a decade to U.S. and Canadian media. Prior to the agency’s engagement, there was minimal media awareness for the project on the mainland and the community needed to create immediate excitement to drive sales leads and to create a series of third-party endorsements that could be used in marketing efforts. C&R immediately tapped into its network of key national and regional lifestyle writers to create excitement for the project. C&R arranged more than 20 visits with key decision makers from Robb Report, Golf Magazine, Coastal Living, Golf Digest, Unique Homes and Ocean Home. C&R also executed a series of NYC meetings with writers from Town & Country, Wall Street Journal, Travel + Leisure, CNN/Money, Financial Times, Elite Traveler and Departures.
