Today’s travelers want indelible experiences. They demand authenticity and seek fulfillment and inspiration wherever they go. We tap into these needs by simply treating travel differently—conceptualizing the experience from beginning to end, creating targeted points of distinction and promoting each client through key verticals and niches.
C&R knows what it takes to promote a successful launch or renovation and we understand the importance of disseminating the right message from the onset. We generate big buzz from the beginning, and just as critically, we keep the momentum going. Plus, for hotels looking to breathe new life into an existing brand, we deploy tailored strategies using creative angles and trend development to continue to get your property in front of the eyes that matter most.
With 3+ decades of experience in premium travel and hospitality, we have a pulse on the industry – and our contacts prove it. Knowing the top media and key social influencers, C&R consistently secures A-list results based on the strong relationships we have cultivated.
When booking a hotel stay, consumers look to certain types of experiences, from the invigorating and interesting to the relaxed and romantic. Buoyed by an increased focus on food, wellness and culture across travel media, hotel amenities including restaurants, bars and spas undoubtedly contribute to a property’s overall success. With that in mind, C&R employs a targeted approach to reaching the entirety of a brand’s audience. Our media relationships encompass multiple verticals and channels, ultimately leading to prime placement in the bridal, culinary and wellness categories.
Our firm has the expertise needed to connect clients worldwide with effective, brand-tailored media strategies. We execute successful programs that build relationships and deliver results.
A five-year partner, C&R was charged with securing media visits for social media influencers and online content writers within a six-week timeframe in order to secure immediate coverage, drive Q1 bookings and increase Mayakoba’s social media following. The C&R team invited and hosted targeted bloggers, social media influencers and key print writers and introduced them to the on-site programming that makes the Riviera Maya destination so unique in exchange for blog and social media coverage. In six weeks C&R hosted 13 qualified media, which resulted in 14 blog posts, 89 Instagram posts and more than 198,000 social likes and 3,070 comments. Mayakoba’s Instagram account also increased by 144,200 followers in six weeks.
C&R was brought on board to launch the hotel and tasked with positioning The Goodland to attract the drive-to, snake person market from Southern California (specifically, Los Angeles). In addition, C&R was tasked with introducing the property to key regional and national publications. C&R kicked off a teaser campaign prior to the opening, which consisted of a creative media mailing, media tours in Los Angeles and Orange County as well as an opening event/press trip. The team put a special emphasis on showcasing the unique amenities, design and experiences at The Goodland, as well as positioned Goleta as a new vacation destination alternative to Santa Barbara. As a result, the property was covered in several top-tier media outlets, including Travel + Leisure, Food & Wine, American Way, Modern Luxury, Outside Magazine, Los Angeles Times, Variety, CNN Travel and Wine Enthusiast, among others.
C&R Communications was charged with introducing Hawaii’s first new luxury resort in more than a decade to U.S. and Canadian media. Prior to the agency’s engagement, there was minimal media awareness for the project on the mainland and the community needed to create immediate excitement to drive sales leads and to create a series of third-party endorsements that could be used in marketing efforts. C&R immediately tapped into its network of key national and regional lifestyle writers to create excitement for the project. C&R arranged more than 20 visits with key decision makers from Robb Report, Golf Magazine, Coastal Living, Golf Digest, Unique Homes and Ocean Home. C&R also executed a series of NYC meetings with writers from Town & Country, Wall Street Journal, Travel + Leisure, CNN/Money, Financial Times, Elite Traveler and Departures.
C&R was brought on board in January 2016 to launch Andaz Scottsdale Resort & Spa, which opened December 2016. In the months leading up to the hotel’s opening, C&R garnered significant pre-opening buzz locally and nationally with media tours in NYC and LA. A crucial component of the campaign was a sponsorship with the annual Travel Classics West writers’ conference, which we presented and facilitated. In addition to hosting the 60 attendees (editors from leading national outlets and top freelancers) for a farewell brunch, we arranged one-off visits for 25 of the media to experience the property before or after the event – a full month before the resort officially opened its doors to the public, further generating more buzz and excitement, timing coverage for peak season travel. By the end of the year, 50 media had either toured or stayed overnight and we saw coverage in nearly every target outlet, including the Condé Nast Traveler’s coveted 2017 Hot List.
2901 Ocean Park Boulevard, #217
Santa Monica, CA 90405
T. 310.664.8844
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