Montage Los Cabos Resort Launch
C&R was brought on board in January 2018 to launch Montage Los Cabos, which opened its doors in May 2018 as the first international resort for the Orange County-based luxury hotel, resort and residence.
In the months leading to the hotel’s opening, C&R ideated and executed a unique LA market media event to begin conversations with and excite the resort’s top regional market media. In addition, C&R garnered significant pre-opening regional and national buzz, as well as secured a strategic exclusive with Condé Nast Traveler. Upon opening, a crucial component of the campaign was to target the nation’s top luxury travel editors for individual specially curated media visits to experience the resort firsthand – comprised of a fully hosted three-day itinerary (inclusive of culinary, spa and leisure activities) and roundtrip airfare. In addition to targeted media pitching, C&R secured coverage in top outlets such as: The New York Times, Travel + Leisure, Departures, Town & Country, Delta’s Sky Magazine, Financial Times’ How To Spend It, Forbes, Robb Report, Virtuoso and many more.
In the first three months post opening, roughly 20 top national editors visited Montage Los Cabos – resulting in feature coverage and a strong pipeline of commitments for the remainder of 2018 and well into 2019. Additionally, C&R secured the resort on the T+L It List, CNT Hot List, AFAR Stay List, Celebrating Living Platinum List, Organic Spa Wellness Awards, and Virtuoso’s Best of the Best.