Montage Healdsburg – Resort Launch
Montage Healdsburg engaged C&R in April 2020 to begin the opening PR strategy for the brand’s first wine country resort. Over the past year, C&R has executed several effective campaigns to maintain brand relevancy during a very challenging time, including Virtual Wine Tastings. The team hosted a total of four tastings on behalf of Montage Healdsburg, sending wine to a handful of top editors, creating a custom Zoom backdrop, and encouraging our media friends to meet us in the vineyards for an afternoon of wine tasting. The response was overwhelmingly positive, as almost all attendees produced a story, confirmed upcoming coverage or planned a future visit as a result.
Additional initiatives ahead of opening include the coordination of exclusive hard hat tours and future media visits with top editors from Travel + Leisure, Condé Nast Traveler and Departures for early consideration for “It List,” “Hot List” and “Legends Awards” marquee awards and assisting with partnership development with local wineries, a yoga mat brand, baby amenity line, a wine luggage brand, astral photographer and more. C&R is also collaborated with the property team to execute a family-centric mailer for the baby amenity line targeting celebrity influencers and top editors.
C&R secured a steady stream of coverage pre- and post-opening A-list target outlets such as Departures, Travel + Leisure, Forbes, Robb Report, Town & Country, AFAR, Sunset, Elite Traveler, LUXE Interiors + Design, LUXURY Magazine, The Hollywood Reporter, Nob Hill Gazette, Marin Magazine, Diablo Magazine, Napa Sonoma Magazine and 7×7.com. As a result of targeted outreach and on-property media experiences, forthcoming coverage includes Modern Luxury, Forbes Travel Guide, Travel + Leisure, Departures, Condé Nast Traveler, goop and more.