One of our personal and professional passions, golf is more than just a great game – it’s a great destination experience. We have a true understanding of the golf market and know how to speak fluently to its audience. From introducing leading private courses to representing some of the country’s top golf resorts, we successfully generate excitement well beyond the greens.
Cultivating the right relationships is key in any industry, particularly in niche markets like golf. Over the years, we’ve worked to forge solid, trusted contacts in the media as well as foster relationships with top-tier golf influencers, resulting in premium placements for designers, courses, properties and players across leading print, broadcast and digital channels.
Spanning the worlds of travel, sport, luxury and hospitality, we uniquely position golf to appeal to both targeted markets and broader segments of the public. From destination weddings to business getaways and fitness retreats, golf is an eminently marketable pastime and opportunities abound.
Our expertise in golf marketing is rivaled only by our love of the game. Harnessing that passion allows us to approach it differently—with insider knowledge, thoughtful outreach and genuine enthusiasm.
Our firm has the expertise needed to connect clients worldwide with effective, brand-tailored media strategies. We execute successful programs that build relationships and deliver results.
C&R has been charged with introducing some of the top private courses in the country from acclaimed designers such as Jack Nicklaus, Tom Fazio, Tom Weiskopf and Gary Player. We have leveraged our 15 years of experience with the golf media to personally successfully court and secure visits from lead panelists at Golf Digest, GOLF, Golfweek, LINKS, etc.
Most recently, C&R successfully introduced the Gary Player designed course—The Cliffs at Mountain Park in Greenville, SC. During a one-year period, we secured decision makers from Golf Digest, GOLF, Golfweek and other top golf media. The course was named Best New Private in GOLF, a top new private in Golf Digest, Best of the Best in Robb Report and a feature story and recognition as one of America’s Top 100 Modern courses in Golfweek.
C&R was hired to represent legendary golfer Gary Player. We were specifically charged with securing press for Mr. Player at the Majors (The Masters, US Open, British Open, PGA) and also expanding the brand outside of the traditional golf media. We have successfully placed Mr. Player and Black Knight International in influential business, lifestyle and travel outlets, including: ESPN The Magazine Body Issue, CNBC Squawk Box, Travel + Leisure, Charlie Rose, Men’s Journal, Travel + Leisure, The Wall Street Journal, Bloomberg TV, Fox Business, Forbes, Fortune and Robb Report. We also arranged for Mr. Player to speak at WORTH Magazine’s Worth Conversations Summit in New York City. C&R has also been responsible for managing the PR for his global Gary Player Invitational series event in Bedford Hills, New York.
