One of our personal and professional passions, golf is more than just a great game – it’s a great destination experience. We have a true understanding of the golf market and know how to speak fluently to its audience. From introducing leading private courses to representing some of the country’s top golf resorts, we successfully generate excitement well beyond the greens.
Cultivating the right relationships is key in any industry, particularly in niche markets like golf. Over the years, we’ve worked to forge solid, trusted contacts in the media as well as foster relationships with top-tier golf influencers, resulting in premium placements for designers, courses, properties and players across leading print, broadcast and digital channels.
Spanning the worlds of travel, sport, luxury and hospitality, we uniquely position golf to appeal to both targeted markets and broader segments of the public. From destination weddings to business getaways and fitness retreats, golf is an eminently marketable pastime and opportunities abound.
Our expertise in golf marketing is rivaled only by our love of the game. Harnessing that passion allows us to approach it differently—with insider knowledge, thoughtful outreach and genuine enthusiasm.
Our firm has the expertise needed to connect clients worldwide with effective, brand-tailored media strategies. We execute successful programs that build relationships and deliver results.
C&R was hired in January 2022 to lead a strategic and highly targeted project launch for Panther National timed to the development’s groundbreaking in February 2022. The goal was to generate high-visibility, exclusive media placements to announce the development in top tier national outlets, speaking to the vision for Panther National as both a premiere, private golf club and innovative, luxury estate community. C&R secured impactful, exclusive press coverage with both GOLF Magazine and CNBC to drive initial buzz and excitement, resulting in 240 qualified reservations for custom estate homes and home sites prior to the release of the first sales phase.
Beyond the groundbreaking, C&R has worked closely with the Panther National team with the goal to showcase the project’s continued momentum and drive third party credibility for the development, generating continued buyer interest and instilling confidence in current owners and reservation holders. Tactics have included announcing timely milestones, such as sales success and new team hires; tapping into the development’s key players, including Justin Thomas, Jack Nicklaus, Mike Collins, and Dominik Senn for expert resource opportunities; and developing story angles highlighting elements such as the first-time collaboration between Thomas and Nicklaus, Max Strang’s award-winning sustainably driven architecture, and more. Over the course of 12 months, Panther National has sold more than $180 million in estate homes and custom home sites.
Throughout the partnership, C&R has secured targeted A-list coverage for Panther National in national outlets such as Barron’s Penta, Robb Report, Golf Digest, Golfweek, LINKS Magazine, and Golf Pass, in addition to high impact local and regional coverage with outlets including Palm Beach Post, Modern Luxury Palm Beach, South Florida Business Journal, and South Florida Business and Wealth.
C&R was charged with driving awareness surrounding the launch of the Fred Couples Signature Golf Course at Twin Dolphin Los Cabos. The goal was to build a 6-month strategy that would create momentum with top target golf media. In addition to a thoughtfully planned and executed press trip for an exclusive group of A-list journalists, C&R also developed a series of golf-focused story angles to build buzz surrounding the course, it’s design and the overall golf experience at Twin Dolphin Los Cabos.
As a result of our timely press trip and targeted media outreach, C&R secured coverage for the course in outlets including GOLF Magazine, Golf Digest, Golfweek, California Golf Magazine, Colorado Avid Golfer, Golf Central Magazine, LINKS Magazine, Private Clubs, Golf Tips, Forbes.com and more.
In addition to the incredible press recognition, C&R worked in partnership with course architect, Todd Eckenrode, to submit Twin Dolphin Golf Club for GOLF Inc.’s Development of the Year awards. We were thrilled that the course earned the #2 spot within the coveted rankings.
C&R has been charged with introducing some of the top private courses in the country from acclaimed designers such as Jack Nicklaus, Tom Fazio, Tom Weiskopf and Gary Player. We have leveraged our 15 years of experience with the golf media to personally successfully court and secure visits from lead panelists at Golf Digest, GOLF, Golfweek, LINKS, etc.
Most recently, C&R successfully introduced the Gary Player designed course—The Cliffs at Mountain Park in Greenville, SC. During a one-year period, we secured decision makers from Golf Digest, GOLF, Golfweek and other top golf media. The course was named Best New Private in GOLF, a top new private in Golf Digest, Best of the Best in Robb Report and a feature story and recognition as one of America’s Top 100 Modern courses in Golfweek.
C&R has been the agency of record for Costa Palmas for 4+ years and in 2019, a major masterplan milestone was the opening of Costa Palmas Golf Club, where we were tasked to debut the course and garner A-list golf media and awards coverage. A major priority was to draw a spotlight to the design of the course helmed by Robert Trent Jones II, as well as the unmatched on- and off-course amenities available to both residents and resort guests.
Within just one year after the debut of Costa Palmas Golf Club in November 2019, C&R garnered feature coverage for the course in well-regarded golf publications such as GOLF Magazine, LINKS, Golf Digest, Golf Course Architecture, FORE, AZ Golf Insider, Golf Advisor, Avid Golfer, among others.
Most recently, C&R facilitated a golf retreat for top Golfweek raters on-site, securing Costa Palmas Golf Club a spot on the coveted 2020 Golfweek Ultimate Guide.
In addition to securing features in top industry publications, C&R also placed Costa Palmas Golf Club within top travel and lifestyle publications such as The New York Times, Elite Traveler, Angeleno, San Francisco Chronicle, Los Angeles Confidential, Condé Nast Traveler, Robb Report among others.
