Storytelling That Inspires
Launched by longtime Robb Report Editorial Director Bruce Wallin, C&R’s Content division brings together some of the world’s top travel experts with one of the country’s premier hospitality and real estate PR firms.
C&R Content
What We Do
C&R Content is a full-service creative studio specializing in travel, real estate, and golf. Experts in high-impact print and digital content for the luxury market, we offer a range of strategic storytelling services that include:
- Custom Publishing
- Digital Editorial and Newsletters
- Videos and Podcasts
- Voice, Tone, and Creative Counsel
C&R Content Edge
- Authentic editorial voice
- Intimate knowledge of the luxury consumer
- Original, customized, consumer-media-quality content created by specialists in travel, architecture, real estate, fine dining, and more
- 360-degree strategy grounded in C&R’s branding expertise and integrated with PR to drive engagement, loyalty, traffic, sales, and ROI
Case Studies
Montage International
Launched by C&R in December 2019, Distinct Living is a new lifestyle and design magazine showcasing Montage International’s expanding portfolio of private residences. The elegantly produced premiere issue features a fun, informative, and inspiring mix of stories designed to engage residents and guests—and highlight what home means to the Montage and Pendry brands. The magazine is available in all Montage and Pendry hotels and resorts throughout the United States and Mexico.
Case Studies
Hualālai
The renowned Hawaiian resort enlisted C&R Content to launch Hualālai magazine for the community’s homeowners, members, prospects, and guests of its famed Four Seasons hotel. Led by C&R’s expert editors and designers—and debuted in December 2018—the biannual publication offers a compelling mix of editorial and advertorial content that captures the resort’s laidback-luxury lifestyle, its strong community spirit, and its connection to the local culture and environment. The magazine helps solidify Hualālai as the luxury destination of choice on the Island of Hawaii—and provides a high-production-value platform for promoting the resort’s real estate.
Case Studies
DMB Development
The Scottsdale-based developer commissioned C&R Content for a multifaceted branding and content campaign promoting Delta Coves, a new 500-home resort community in Northern California. As part of the project, C&R developed editorial-style stories for a lead-generation email series that achieved open and click-through rates nearly 2x and 5x industry averages, respectively. The project also included creating the community’s voice and tone standards, as well as promotional copy for both print and web.
Case Studies
Pendry Hotels
In advance of announcing a major new hotel under its Pendry brand, Montage International hired C&R Content to lead a focus group to assess the design, functionality, and competitive positioning of a fully formed model room. The group included travel professionals, luxury consumers, designers, and other experts, whose thoughts, reactions, and insights were captured on video and in a detailed analysis complete with recommendations for the room’s final design.
Case Studies
Banyan Tree Hotels & Resorts
As part of a brand-wide initiative, Banyan Tree enlisted C&R Content to develop a series of editorial-style stories highlighting the design of its individual hotels. Produced by leading travel writers and editors, the features offered a versatile narrative tool for the hotels to use in digital, print, and on-property promotional materials to help engage current and prospective guests.
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