Storytelling That Inspires
Led by longtime Robb Report Editorial Director Bruce Wallin, C&R’s Content division brings together some of the world’s top travel experts with one of the country’s premier hospitality and real estate PR firms.
C&R Content
What We Do
C&R Content is a full-service creative studio specializing in travel, real estate, and golf. Experts in high-impact print and digital content for the luxury market, we offer a range of strategic storytelling services that include:
- Custom Publishing
- Digital Editorial and Newsletters
- Videos and Podcasts
- Voice, Tone, and Creative Counsel
C&R Content Edge
- Authentic editorial voice
- Intimate knowledge of the luxury consumer
- Original, customized, consumer-media-quality content created by specialists in travel, architecture, real estate, fine dining, and more
- 360-degree strategy grounded in C&R’s branding expertise and integrated with PR to drive engagement, loyalty, traffic, sales, and ROI
Case Studies
Montage International
Distinct is the new magazine of Montage Hotels & Resorts and Pendry Hotels & Resorts. Launched by C&R Content in 2022, the premiere issue features a fun, informative, and inspiring mix of destination spotlights, lifestyle stories, profiles, home tours, and more. The top-quality editorial content and imagery come together in an elegantly produced magazine—currently available in all Montage and Pendry properties—that engages guests while showcasing the brands’ expanding portfolio of hotels, resorts, and private residences.
Case Studies
Hualālai
Published by C&R Content since 2018, Hualālai is the official magazine of the renowned beach and golf resort on the Island of Hawaii. Recent issues of the magazine—distributed twice per year to the resort’s homeowners, members, and guests of its famed Four Seasons hotel—include a special edition celebrating the destination’s 25th anniversary. With its compelling mix of editorial and advertorial content, the publication captures Hualālai’s laidback-luxury lifestyle, its strong community spirit, and its connection to the local culture and environment while providing a high-production-value platform for promoting its real estate.
Case Studies
DMB Development
The Scottsdale-based developer commissioned C&R Content for a multifaceted branding and content campaign promoting Delta Coves, a new 500-home resort community in Northern California. As part of the project, C&R developed editorial-style stories for a lead-generation email series that achieved open and click-through rates nearly 2x and 5x industry averages, respectively. The project also included creating the community’s voice and tone standards, as well as promotional copy for both print and web.
Case Studies
Pendry Hotels
In advance of announcing a major new hotel under its Pendry brand, Montage International hired C&R Content to lead a focus group to assess the design, functionality, and competitive positioning of a fully formed model room. The group included travel professionals, luxury consumers, designers, and other experts, whose thoughts, reactions, and insights were captured on video and in a detailed analysis complete with recommendations for the room’s final design.
Case Studies
Banyan Tree Hotels & Resorts
As part of a brand-wide initiative, Banyan Tree enlisted C&R Content to develop a series of editorial-style stories highlighting the design of its individual hotels. Produced by leading travel writers and editors, the features offered a versatile narrative tool for the hotels to use in digital, print, and on-property promotional materials to help engage current and prospective guests.
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