The C&R Story

An award-winning PR agency with an increasingly global footprint, C&R develops comprehensive campaigns that deliver high-impact messages and secure premium media accolades.

01.
Vision

In 2009, Spencer Castillo and Pieter Ruig co-founded C&R with the goal of creating a specialized type of PR firm–one that caters to leading clients in the hospitality, real estate and golf sectors. Reflecting both their passion and professionalism, they envisioned a forward-thinking agency that brings together fresh ideas with solid, results-driven strategies.

02.
Approach

Castillo and Ruig knew that success in today’s competitive media marketplace requires not only big-picture, strategic thinking, but also a highly personalized touch and keen business sense. Indeed, one of the cornerstones of the C&R approach is having strong senior leaders – including both principals – involved in every single account. As a boutique agency, C&R is able to provide individual attention to each client, working closely and collaboratively to establish tailor-made strategies that achieve clients’ unique goals.

03.
Results

Working with the industry’s best journalists and media, C&R secures targeted coverage that gets noticed and creates credibility. From new build-outs and sales to renovations and launches, C&R has secured over 10,000 high-quality media placements for its clients since its founding. Castillo and Ruig’s innovative solutions and 30-plus years of combined industry experience enable C&R to conceptualize and execute winning strategies emphasizing quality and creativity – and always with an eye on generating ROI.

Our Team

Spencer Castillo

Co-Founder

A leading authority on luxury real estate PR, San Diego native Spencer built a career working at some of the best agencies in the country and leading a variety of different campaigns—from blue-chip brands to real estate and hospitality—before co-founding C&R in 2009.  Over his 14-plus years of experience, he has been instrumental in representing more than 50 real estate ventures throughout the U.S. and Mexico, contributing to more than $750 million in sales volume. He has also represented hospitality projects the globe over, and has the passport to prove it – having traveled all over Europe, Asia, South America and South Africa. When he’s not strategizing with clients or conceptualizing a new campaign, Spencer can be found spending time with his family, catching a live show or a Clippers game, or out on the golf course for a quick 9.

Pieter Ruig

Co-Founder

Having spent his formative years spanning three continents, it’s little surprise that Pieter would gravitate toward a career that keeps him always on the move and discovering new places. As co-founder of C&R, he has managed public relations campaigns for globally recognized luxury travel, golf and resort real estate projects. He’s also launched and led projects in Tokyo, Florence, Shanghai, and throughout the U.S. and Mexico. Pieter’s expertise in international properties underscores a keen understanding of the global customer and an awareness of the often-subtle differences in individual media markets. While Pieter is a bonafide globetrotter, having been to over 50 countries and counting, he’s perfectly content these days staying local in L.A. with his family – hosting barbeques, going to the Farmer’s Market on Larchmont, and walking their English Bulldog, Gracie.

Pieter Ruig

Co-Founder

Having spent his formative years spanning three continents, it’s little surprise that Pieter would gravitate toward a career that keeps him always on the move and discovering new places. As co-founder of C&R, he has managed public relations campaigns for globally recognized luxury travel, golf and resort real estate projects. He’s also launched and led projects in Tokyo, Florence, Shanghai, and throughout the U.S. and Mexico Pieter’s expertise in international properties underscores a keen understanding of the global customer and an awareness of the often-subtle differences in individual media markets. While Pieter is a bonafide globetrotter, having been to over 50 countries and counting, he’s perfectly content these days staying local in L.A. with his family – hosting barbeques, going to the Farmer’s Market on Larchmont, and walking their English Bulldog, Gracie.  

Awards

The work we do on behalf of our clients reflects our highly personal, results-oriented and relationship-driven approach. We are honored to be recognized.

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Inc. 5000

Named one of America’s Fastest-growing Private Companies in 2018 and 2019

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PRSA LOS ANGELES PRISM AWARD

Client: Gary Player
Category: Sports Athlete
Submission: Gary Player Campaign A Global Business Icon at 78

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LOS ANGELES BUSINESS JOURNAL TOP PUBLIC RELATIONS FIRMS

Category: Los Angeles Business Journal Top Public Relations Firms 2014 – 2019

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2018 HSMAI ADRIAN AWARDS WINNER – GOLD

Client: Four Seasons Hotel
Category: Urban Glamping at the Beverly Wilshire

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